Improving Email Deliverability & Tracking for Braze Users
While Braze gives you powerful tools for crafting customer journeys to deliver personalized, multichannel experiences, even the most strategic workflows fail if your emails don’t reach the inbox. If your campaigns are quietly landing in spam folders or promotional tabs, you’re losing more than just visibility.
You’re losing conversions, credibility, and cash.
Deliverability isn’t something you can fix retroactively. You need to know before you send whether your authentication is solid, your content is clean, and your reputation is intact.
Without a tool to test & optimize deliverability, you risk your emails being flagged, filtered, or ignored. Even clean, compliant campaigns can end up in the promotions tab or spam folder without insight into what went wrong.
For Braze users, email deliverability software bridges that gap, helping you diagnose and fix issues before they derail your performance, all without disrupting your workflow.
Why Email Deliverability Matters for Braze Users
Braze offers rich automation and segmentation features, empowering you to trigger messages based on behavioral data. But even the most sophisticated journeys can fall short if the emails never make it to the inbox.
Deliverability is affected by more than just a good ESP. Factors like sender reputation, authentication records, domain history, and content formatting all influence inbox placement. Email testing is not just a nice-to-have for Braze users managing high volumes or sensitive messaging. It’s a need-to-have.
Deliverability software gives you visibility & control over every variable.
How Email Deliverability Software for Braze Users Works
Deliverability software acts as a Braze-agnostic support layer, analyzing your emails before and after they’re sent. It identifies potential issues that could prevent inbox delivery and provides actionable fixes.
Pre-Send Inbox Placement Checks
You can see where your message lands across Gmail, Outlook, Yahoo, Apple Mail, and more with one test email. Mirroring the real-world inbox journey, these pre-send checks let you correct problems like missing plain text versions, poor subject line formatting, or problematic HTML.
Authentication
Deliverability software reviews your SPF, DKIM & DMARC records to ensure your sending identity is verifiable. It also flags problems with alignment, subdomain delegation, or BIMI configuration, which are all essential for enhancing deliverability and brand trust.
Spam Filter Testing
Every major provider has its own filtering logic. Software tools scan your subject lines, links, code, and copy to identify spam triggers before you send. You’ll get suggestions on fixing everything from URL redirects to overuse of promotional language.
Reputation Monitoring
Your sender reputation is dynamic, shaped by engagement, complaint rates, bounce patterns, and more. Deliverability platforms track your domain and IP reputation over time and alert you to changes, empowering you to act before inbox placement suffers.
Email Deliverability Tracking for Braze Users
After launch, you’ll see reports on whether emails were delivered, opened, clicked, and most importantly, where they landed. These insights inform smarter segmentation and campaign timing in your Braze account.
Why Braze Users Choose MailGenius’ Email Deliverability Tool
MailGenius is built to help Braze users get more from every message they send. With powerful pre-send testing, real-time alerts, and visual dashboards, MailGenius makes it easy to ensure deliverability without interrupting your workflow.
Here are five ways MailGenius sets its software apart from the competition:
- Inbox Testing by Provider: Run simulated sends across top inbox platforms.
- Automated Spam Checks: See where your emails fail and fix them fast.
- Domain Health Monitoring: Track authentication, blacklists & DNS compliance.
- An Email Deliverability Tool Made for Braze Users: Tailored to the complexities of Braze campaigns.
- BIMI & Brand Trust Insights: Evaluate your visual sender cues alongside performance.
Whether you’re scaling outreach or fine-tuning personalized journeys, MailGenius helps you land your emails where they belong.
How to Use Email Deliverability Software with Braze
1. Start with a Diagnostic Test
Send a copy of your email to MailGenius’ tool’s testing address. Within minutes, receive a full report outlining deliverability performance across inbox providers.
2. Review Spam & Formatting Insights
Flagged elements, like bad image alt text, link shorteners, or excessive styling, are highlighted with suggestions for how to fix them.
3. Confirm Authentication Setup
Check your DNS records to verify SPF, DKIM, DMARC & BIMI compliance. You’ll receive clear pass/fail indicators.
4. Track Performance After Launch
Use the software to monitor engagement and inbox placement over time. This ongoing visibility supports better planning for retargeting and automation.
Braze Users' FAQs About Email Deliverability
No, Braze cannot guarantee that your emails will land in the primary inbox. Inbox placement is determined by a variety of factors including your domain’s sending reputation, authentication setup, and how recipients engage with your content.
While Braze offers powerful automation and segmentation tools, it doesn’t control how mailbox providers like Gmail, Outlook, or Yahoo filter incoming messages, which is why inbox testing tools are essential for Braze users.
Braze emails may get flagged as spam due to poor domain authentication, shared IP reputation issues, lack of plain-text alternatives, or the presence of spam-trigger keywords and suspicious links. Even well-crafted emails can be derailed by misconfigured DNS settings or outdated HTML formatting.
To ensure deliverability, Braze users should regularly test campaigns with spam diagnostics and monitor sender reputation using a dedicated email deliverability tool.
Braze users can use deliverability software to test pre-send emails, validate authentication, and monitor sender reputation. These tools are essential for data-triggered messages or journeys that run automatically, as deliverability issues may go unnoticed without regular testing. A strong deliverability platform ensures your behavior-based emails actually reach the users they’re intended for.
Tracking tools for Braze users monitor whether emails reach the inbox or get caught by filters over time. You’ll see engagement metrics alongside inbox placement data, giving a more complete picture of campaign performance. This insight lets you adjust your content or sending domain before it impacts future sends.
Yes, MailGenius’ email deliverability software can be used alongside Braze without disrupting your workflow. These tools operate independently and allow you to test your campaigns before launch by simulating inbox placement and flagging authentication issues.
This means you can continue using Braze for segmentation and automation while gaining crucial visibility into how mailbox providers will treat your messages.
Brand indicators for messaging identification (BIMI) allows your verified brand logo to appear next to your emails in supported inboxes like Gmail & Yahoo. For Braze users, this visual cue helps boost open rates by signaling trust and legitimacy at a glance.
Implementing BIMI requires full email authentication (SPF, DKIM & DMARC) and a Verified Mark Certificate, which deliverability software can help you set up and monitor.
Email deliverability platforms can automatically scan your domain and IP addresses across real-time DNS-based blacklists (DNSBLs) and alert you if you’ve been flagged.
Braze does not actively notify you if your domain ends up on a blacklist, which is why third-party monitoring is crucial.
Being blacklisted can severely impact your deliverability, making proactive scanning essential for protecting your sender reputation and campaign performance.
Not at all. Small Braze teams benefit just as much, if not more, from deliverability software.
When your budget and bandwidth are limited, every email must count, and poor deliverability can silently destroy ROI. With easy-to-use dashboards, automated alerts, and simple integration into existing Braze workflows, even lean teams can improve inbox rates without needing a dedicated technical resource.
Yes, email tracking software will help Braze users to detect patterns in hard bounces, soft bounces, and engagement drops before they cause damage. These tools flag invalid or risky contacts and highlight potential technical issues that could contribute to email rejection.
By cleaning up your list and improving message structure based on deliverability insights, you’ll see bounce rates drop and performance increase over time.
No, most deliverability platforms are built for marketers, not IT professionals. They feature intuitive dashboards, plain-language alerts, and automated reports that guide you through what needs to be fixed.
For Braze users, this means you can run tests, validate authentication, and interpret inbox placement results without needing to code or manage DNS settings manually.
Braze users rely on behavior-triggered messages, making inbox placement even more critical. Deliverability software analyzes campaign performance pre- and post-send, identifying potential spam triggers, missing authentication, and formatting issues.
This proactive approach ensures every personalized message has the best chance of reaching the inbox.
The ROI from using deliverability software with Braze is often immediate, especially for high-volume senders. By improving inbox placement and reducing spam filtering, you ensure your messages are seen, clicked, and acted on. This leads to better customer engagement and increased revenue. For many Braze users, the cost of the tool is recouped after just one successful campaign that reaches the intended audience.
Ready to Stop Guessing & Start Landing in the Inbox?
If you’re a Braze user sending high-value emails without knowing where they actually land, MailGenius gives you the precision tools to take back control, before and after you hit send.
From spam filter testing to domain reputation monitoring, our deliverability software was built for platforms like Braze to help serious marketers fix inbox placement issues before they cost you sales.
Don’t let your campaigns go unseen. Run a free test or book a deliverability audit today and make every message count.
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