Looking for a MailGun Alternative? 5 Alternatives That Might Just Win You Over
Mailgun is a cloud-based email service that provides tools for businesses and developers to send, receive, track, and analyze their email campaigns. A trusted email API provider, it powers the email infrastructure of big brands like Pinterest and Lyft.
It’s a reliable platform, sending 20 billion emails monthly, and offers a robust feature set, including email validation, templates, send time optimization, and more.
Despite its strengths, though, MailGun may not be the perfect fit for everyone.
Whether you’re seeking a more cost-effective solution, need different features, or just exploring your options, there are several worthy MailGun alternatives.
In this article, we’ll explore five of these options, providing an unbiased review to help you find the best fit for your needs.
Note: Boost your visibility and improve email deliverability with MailGenius! Send test emails, gain valuable feedback, and ensure your messages land right in your users’ inboxes. Start optimizing your email campaigns today for maximum impact!
Introducing MailGenius
MailGenius is one of the most popular platforms for email testing and deliverability tools today, offering a suite of features designed to ensure your emails land right where they should – in the inbox.
Its standout feature, the Inbox Placement Tests, provides a meticulous health check for your emails, identifying potential red flags like:
broken links
incorrect HTML
missing alt tags
It also checks for authentication email issues, like SPF, DKIM, and DMARC records. This level of scrutiny ensures that your emails are not just delivered, but also well-received.
Once the test is complete, you’re not left to figure things out on your own. MailGenius provides a detailed report packed with actionable insights and recommendations for what is affecting email deliverability. Think of it as a roadmap guiding you toward better email performance; you’ll know exactly what needs to be tweaked and how to do it.
Not only does MailGenius check if your emails are going to spam, MailGenius goes a step further by showing you how different mailbox providers interpret your emails. This allows you to tailor your emails to meet specific requirements, increasing your chances of avoiding the spam folder.
The proactive inbox placement testing feature lets you test your emails under real-world conditions before sending them out. This removes the guesswork from email deliverability, allowing for necessary adjustments beforehand.
Maintaining a good sender reputation is crucial in email marketing, and MailGenius has got you covered there too. It monitors factors like bounce rates and spam complaints, providing recommendations to enhance your reputation.
And despite its advanced features, MailGenius maintains a user-friendly interface. It’s designed with simplicity in mind, making it accessible for both beginners and seasoned marketers. The tool offers a step-by-step guide, which is a godsend for those who are new to the world of email marketing.
And the cherry on top? MailGenius offers three complimentary inbox placement tests for new users. It’s a risk-free way to experience the benefits of this tool firsthand.
MailGenius is more than just an email deliverability tool, and this is why it stands at the top of our list of email testing tools. It’s a comprehensive solution that provides valuable insights and actionable recommendations to improve your email campaigns. Whether you’re a seasoned email marketer or just starting out, MailGenius is an email delivery tool worth considering.
MailGenius Pricing
As we’ve mentioned above, MailGenius offers three free tests to new users. After these tests, you can get a paid subscription to continue improving your email deliverability.
The monitoring prices include:
1 domain: $99 per month
2 domains: $198 per month
3 domains: $297 per month
4 domains: $396 per month
You can get bulk discounts if you own 10+ domains.
Click here to send a test email today.
SendGrid
Acquired by Twilio in 2018, SendGrid has been on a mission to revolutionize customer engagement and marketing automation. But what makes it stand out from the crowd?
SendGrid’s email editor is one of its standout features. Whether you’re customizing a template or building a newsletter, SendGrid makes it a breeze. Plus, its analytics provide insights into customer behavior, tracking everything from basic metrics to message opens by location.
Simple triggers allow you to create high-impact email automations, helping you automate recurring emails and create time-based drip series. This means more personalized, timely emails with less effort.
The signup forms offered by SendGrid are a great way to grow your subscriber list. By capturing new signups, confirming opt-ins, and adding them directly to your email marketing campaigns, you can ensure a steady stream of new prospects for your business.
Lastly, SendGrid’s integration with Twilio Products and APIs allows you to extend your customer communications across multiple channels, providing a unified platform for all your communication needs. This means more ways to reach your audience and more opportunities to engage.
However, no tool is perfect, and SendGrid is no exception. Its contact management, segmentation, and autoresponder features could use some beefing up. While it does offer some automation and segmentation capabilities, they might not be sufficient for marketers looking to create highly tailored and complex campaigns.
Usability also needs to improve. Finding that feature can feel a bit like a treasure hunt, with most functionality tucked away under the “marketing” menu.
SendGrid’s Pricing
SendGrid offers three pricing tiers:
Free Plan: Allows up to 6,000 emails per month to a maximum of 2,000 contacts. Includes basic features like automation and segmentation, but lacks live chat or phone support.
Basic Plan: Priced at $15/month, it permits up to 15,000 emails per month for up to 5,000 contacts. This plan does not include automation features.
Advanced Plan: Starting at $60/month, it enables sending up to 50,000 emails per month to a maximum of 10,000 contacts.
Postmark
Postmark is a robust transactional email service platform that has carved a niche for itself in the email marketing industry.
The first thing that strikes you about Postmark is its email analytics. It starts with the activity feed, a comprehensive log of delivery events, bounces, opens, and clicks. Stored for 45 days, this data can be extended with a Retention Add-on, ensuring you never lose sight of your campaign’s history.
Dive deeper, and you’ll find detailed reports on every email, recipient, and message event. It tracks when an email was read, by whom, and from where. And if you need to investigate a specific email address, Postmark compiles all its history and activity for effortless access to the full narrative.
For the big picture, Postmark offers high-level reports, allowing you to spot trends and make proactive improvements. If you want to improve open rates for your welcome emails or decrease bounces across the board, Postmark gives you the data to make it happen.
The email delivery services platform also offers a robust email delivery service. It ensures that your transactional emails, which often contain vital details that customers expect to receive promptly, are delivered as fast as possible. This is crucial in maintaining a positive customer experience and avoiding any potential confusion or frustration.
Postmark’s user interface is another strong point. It’s intuitive and easy to navigate, making it simple to manage your email campaigns. Its easy integration feature allows you to start sending emails in minutes, whether you prefer API or SMTP. This means less time fiddling with settings and more time focusing on what matters – your email content.
In terms of scalability, Postmark is more than capable of growing with your business. Whether you’re sending a few hundred emails or hundreds of thousands, Postmark can handle it. Users have reported that the email service provider has helped them scale their email-sending processes effectively, which is a testament to its robustness and reliability.
The platform’s responsive templates are another huge selling point. These pre-made, customizable templates can save you time when putting together transactional emails like password resets and welcome emails. They ensure your emails look professional and engaging, enhancing your brand image.
However, while the alternative to MailGun is a powerful tool for sending and managing transactional emails, it does have some limitations. It lacks some essential email marketing features like personalization of bulk emails, email scheduling, automated follow-ups, and A/B testing. Its pricing structure is also a bit on the higher side compared to some other providers.
Postmark Pricing
Postmark’s pricing is based on the volume of emails sent per month:
For sending up to 10,000 emails, the cost is $15/month.
For sending up to 300,000 emails, the cost is $245/month.
For sending up to 1 million emails, the cost is $695/month.
MessageBird
MessageBird, formerly known as SparkPost, is a powerful email deliverability platform that promises to optimize your emails and ensure they reach their intended recipients.
It provides a unified platform for transactional and marketing emails, allowing you to streamline your email operations and maintain consistency across all their email communications.
Its scheduling and personalization features help optimize email strategies, delivering content that truly resonates with your audience. Advanced analytics and A/B testing tools offer valuable insights into email performance, enabling you to refine your strategies effectively.
Integration is another area where the email marketing software shines. Its easy-to-use Cloud Sending API makes integrating with your existing systems and applications a breeze. This means you can seamlessly incorporate MessageBird’s capabilities into your current workflow, saving you time and effort.
For businesses in industries with specific security and compliance regulations, MessageBird’s compliance and enterprise support are a major plus. It ensures that your email campaigns adhere to industry standards and regulations, giving you peace of mind and saving you from potential legal headaches.
Despite its impressive features, MessageBird does have a few drawbacks. It’s not as cost-effective as some other transactional email services, and its sending volume numbers are limited. It also lacks pre-built integrations, which could be a deal-breaker for some businesses.
MessageBird’s Pricing
MessageBird’s pricing is structured around three tiers:
Starter Plan: For $20/month, you can send up to 10,000 emails.
Premier Plan: For $205/month, you can send up to 300,000 emails. Any additional emails sent beyond this limit will incur overage fees.
Customized Enterprise Plan: For businesses with higher email volume needs, MessageBird offers a customized plan. For instance, sending up to 1 million emails would cost $525/month under this plan.
Brevo
Brevo, previously known as Sendinblue, is a versatile email deliverability tool that caters to businesses of all sizes. It guarantees high deliverability by maintaining a positive IP reputation, ensuring your emails reach the inbox (for both a shared or dedicated IP.)
Brevo’s robust Email API and SMTP Relay allow seamless integration with existing systems, with no coding skills required. This is complemented by a user-friendly interface that also supports operations typically run through SMTP relay and email API.
It takes personalization to the next level with its dynamic personalization functionality. You can tailor your emails based on the recipient’s information and behavior, making your messages more relevant and engaging.
The platform also combines transactional email and SMS management, ensuring consistent communication across channels.
Brevo’s real-time analytics provide valuable insights into your email performance. You can track email delivery, open rates, click rates, and bounce rates in real-time, allowing you to make data-driven decisions and optimize your campaigns on the fly. The platform’s unlimited log retention allows for long-term tracking and analysis of email performance.
The email delivery platform is scalable, capable of handling both small and large volumes of emails. Whether you’re a small business sending hundreds of emails or a large corporation sending millions, Brevo has got you covered.
Brevo Pricing
Brevo offers a variety of pricing tiers:
Forever Free Plan: Includes 300 emails/day, access to transactional email and SMS, drag and drop editor, core API features, SMTP service, and templates.
Starter Plan: Starting from $25/month, it offers everything in the Free plan, plus no daily sending limit, basic reporting & analytics, and email support. This plan allows for unlimited contacts and starts from 20k emails/month.
Business Plan: Starting from $65/month, it includes everything in the Starter plan, plus marketing automation, A/B testing, advanced statistics, multi-user access, and send time optimization. This plan also allows for unlimited contacts and starts from 20k emails/month.
What is the Best Mailgun Alternative?
In conclusion, while there are many Mailgun alternatives out there, MailGenius stands out as the top contender. Its comprehensive suite of features, user-friendly interface, and commitment to email deliverability set it apart.
Plus, its affordability compared to other options makes it an even more attractive choice. Whether you’re a seasoned email marketer or just starting out, MailGenius offers a seamless experience that ensures your emails reach their intended destination. So, if you’re looking for a Mailgun alternative that provides superior value for money, look no further.