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The Complete List Of Spam Triggering Words (400 Words To Avoid Spam Filters!)

Understanding the intricacies of spam words to avoid is essential in creating effective email marketing campaigns. These seemingly harmless phrases can activate spam filters, causing your carefully crafted emails to land in the dreaded spam folder.

This comprehensive guide will delve into what constitutes as email spam trigger words and their impact on deliverability rates. We’ll also discuss how context significantly determines whether certain terms may be considered potential triggers.

You’ll discover common financial and marketing-related spam words that could jeopardize your sender’s reputation with email service providers. Additionally, we’ll explore other warning signs such as improper coding or using false addresses which are red flags for most systems.

We shall unravel Gmail’s filter mechanism and its relationship with promotional emails. You will learn tactics to avoid accidental triggers during your email campaigns while crafting personalized emails without resorting to needy language.

You’ll understand why regular data hygiene practices like maintaining a clean subscriber list significantly affect deliverability rates. Finally, we’ll cover compliance with anti-spam laws under CAN-SPAM Act and how misleading claims or titles can harm your campaign’s success rate.

Understanding Spam Trigger Words

If you’ve ever wondered why some of your emails end up in the spam folder, blame it on those pesky spam trigger words. They’re like little landmines that make email providers go “Nope, not today.” They are a big reason why emails go to the spam folder.

Definition of Spam Trigger Words

Spam trigger words are the forbidden fruit of email marketing. They’re the words and phrases that set off alarm bells in the minds of email service providers, signaling potential spam emails or scams. So, avoid them like the plague if you want your emails to reach the inbox.

Impact on Email Deliverability

Using these trigger words is like shooting yourself in the foot regarding email deliverability. Spam email filters are like bouncers at a club; if your email is full of trigger words, they won’t let it in. So, choose your words wisely if you want your message to arrive at the party.

Role of Context

Not only the words you use, but also the context is significant. If you send out generic mass emails or include sketchy links, you’re basically waving a red flag in front of the spam filters. So, be smart and personalize your emails to avoid the dreaded spam folder.

In a nutshell: steer clear of trigger words, and personalize your messages. That’s the secret recipe for email success.

400 Spam Words To Avoid – The Ultimate List

Certain words can trigger spam filters faster than a cheetah chasing its prey. These sneaky words, often related to money or marketing, can send your emails straight to the recipient’s spam folder.

Here is a list of 400 words and phrases that might trigger email spam filters. It’s important to note that spam filters are constantly evolving, so what might trigger a spam filter can change. However, using too many of these words and phrases, especially in the subject line or in excessive capitalization, might increase the chances of your email getting caught in spam filters.

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Other Warning Signs for Email Service Providers

Email service providers (ESPs) have their own ways of spotting spam. Apart from the words chosen, ESPs also take into account the quality of your code, layout of emails and veracity of sender data.

Code Like a Pro

Don’t let sloppy HTML coding give you away. Make sure your emails are properly coded and tested across different platforms. No broken links, no messy code. MailGenius has a free tool to test your email HTML code.

Design Matters

Looks do matter, even in the email world. A well-designed email not only engages your readers, but also avoids the spam radar. Say no to huge images, weird formatting, and minimal text. 

Don’t Play Pretend

Using fake addresses or constantly changing sender information is a big no-no. ESPs are onto this trickery. Don’t get caught up in the same practices as spammers; remain authentic and consistent with your email sender information to increase chances of reaching inboxes. 

So, watch out for these warning signs, in addition to avoiding spam-triggering keywords. Code like a pro, design with style, and be honest about who you are. Your deliverability rates will thank you, and your subscribers will stay happy and engaged.

Gmail’s Filter Mechanism & Promotional Emails

Dealing with Gmail’s filter mechanism is like trying to navigate a maze with blindfolds on. It’s a challenge for email marketers to get their promotional emails past those pesky spam filters.

Gmail’s Filtering System Explained

Gmail’s filtering system is like a detective on a mission to catch spam. It analyzes your IP address, domain reputation, and even how users have interacted with your previous emails. But the real Sherlock Holmes is the scrutiny it puts on your subject line and body text for any suspicious or misleading terms.

Promotional Mails vs Gmail Filters

For businesses relying on email marketing, Gmail’s filters can feel like a slap in the face. But fear not, there are ways to outsmart these filters, avoid Gmail deliverability issues, and land in the coveted inbox.

  • Avoid Spam Trigger Words: Don’t use words that make Gmail’s spam alarm go off like a firework. Check out this list of spam trigger words to stay on the safe side.

  • Maintain Good Sender Reputation: Keep your subscriber list clean and kick out the inactive ones. It’s like decluttering your email closet and impressing Gmail with your engagement levels.

  • Create Engaging Content: Be the Shakespeare of email marketing and craft emails that captivate your audience. No misleading claims or desperate pleas, just personalized experiences that make your subscribers click that “Buy Now” button.

Remember, Gmail’s filters may be tough, but with a little wit and creativity, you can outsmart them and reach your audience’s inbox.

Avoiding Accidental Spam Triggers in Email Campaigns

Crafting compelling emails without setting off spam filters can be tricky. To succeed, understand the language that triggers filters and avoid using it.

Crafting Personalized Mails

Personalization goes beyond adding the recipient’s name. Tailor your content based on their preferences, needs, and behaviors. This boosts engagement and reduces spam risk. Check out these effective personalization techniques.

Regular Data Hygiene Practices & Deliverability Rates

Email marketing is like a dance party, but if your emails don’t get delivered, it’s more like a party for one. Keep your deliverability rates high with regular email hygiene practices and watch your deliverability improve.

The Importance of Maintaining a Clean Subscriber List

A clean subscriber list is like a VIP section for engaged subscribers. Kick out the inactive ones to keep your sender reputation high and your delivery rate even higher. It’s all about quality over quantity, baby.

Benefits from Tools Scanning for Possible Issues

Tools like MailGenius can check the deliverability of your emails. They scan for any sketchy elements that might make your emails look spammy. Get the necessary insights to make adjustments and avoid the dreaded spam folder.

And hey, don’t forget to learn the secret language of spam filters. Certain words or phrases can make your email do the chicken dance straight into the spam folder. Avoid those spam trigger words like the plague.

Cleaning up your list and scanning for triggers ensures better delivery rates, leading to more effective customer communication. It’s like hitting the bullseye with every email, increasing your chances of conversion. Remember, good copywriting is all about getting your message to the right people, no hiccups allowed.

Compliance With Anti-Spam Laws

Don’t be a spammy spammer. Complying with anti-spam laws is a must. The CAN SPAM Act is the boss when it comes to commercial emails. Break the rules, and you could be slapped with a $16k fine per email. Ouch.

Consequences under CAN-SPAM Act

Breaking the law can be a serious financial burden. Non-compliance can seriously hurt your business. So, avoid using spammy words that make email service providers go “Uh-oh, spam alert.”

Crafting Engaging Emails Free From Misleading Claims Or Titles

Email marketing is a powerful tool for businesses, but it’s crucial to avoid misleading claims or titles that can trigger spam filters. Instead, focus on crafting engaging emails with compelling subject lines and personalized content.

Writing Compelling Subject Lines Without Misleading Information

The subject line of your email is the first thing recipients see. It should be enticing enough to prompt them to open the email while being truthful about its contents. Avoid using excessive punctuation, all caps text, or phrases like “free money,” as these are often flagged by spam filters.

  • Do: Use action-oriented language that encourages readers to click through.

  • Avoid: Using deceptive language just to get clicks – this will only damage your reputation in the long run.


Understanding spam-triggering words is crucial for email deliverability. Financial and marketing-related trigger words can tank your email campaigns, so be aware of them when crafting emails.

Proper coding, well-designed emails, and avoiding false addresses are warning signs that email service providers look out for.

To avoid triggering spam filters, craft personalized emails and avoid needy language.

Maintain a clean subscriber list and use tools to scan for possible issues to improve deliverability rates.

Compliance with anti-spam laws like the CAN-SPAM Act is essential to avoid legal consequences.

Craft engaging emails free from misleading claims or titles, utilize dynamic personalized content, and follow best practices to avoid being flagged as spam.