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GMass alternative: try MailGenius

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It is imperative to choose an email deliverability testing tool that meets your needs and offers features that set it apart from the competition. Concerning comprehensive email testing, MailGenius emerges as a superior alternative to GMass. Here’s why:

MailGenius: The Best Gmass Alternative

While Gmass offers a reliable platform to check your newsletter’s spam score and quality, MailGenius takes it a step further by providing a suite of advanced tools that are designed to enhance your email deliverability significantly. Improving email deliverability is a multifaceted process that involves various factors, including sender reputation, email content, and recipient engagement. MailGenius is equipped to assist you in navigating these complexities with ease.

Features You Can Use As An Alternative to GMass

Here are some of the advanced tools MailGenius offers:

Email Spam Test

MailGenius offers a free email spam test that helps you understand whether your email will land in the inbox or the spam folder. This feature is instrumental in tweaking your email content to ensure higher deliverability rates.

Blacklist Checker

Ending up on a blacklist can severely hamper your email deliverability. MailGenius features a Blacklist Checker that assists in keeping your domain off these lists, ensuring uninterrupted communication with your audience.

HTML Tester

Crafting emails that are visually appealing and well-structured is a necessity. The HTML Tester tool on MailGenius allows you to perfect your email’s structure, ensuring it is both attractive and functional.

SPF & DKIM Checker

Protecting your emails from being marked as spam is crucial. MailGenius offers SPF & DKIM Checker tools that help in authenticating your emails, thus improving the trustworthiness of your communications.

By leveraging these advanced tools, you can avoid the spam folder and enhance the overall effectiveness of your email campaigns. Using a tool that offers comprehensive features to improve email deliverability makes MailGenius a preferred choice for marketers aiming for inbox excellence.

Expert Guidance

At the helm of MailGenius is Troy Ericson, a renowned expert in the email deliverability industry. Troy’s extensive experience and proven track record in improving email copy and deliverability have propelled MailGenius to the forefront as a leading Gmass alternative. Since 2019, Troy and his team have generated over $100,000,000 for their clients, showcasing the potential of optimizing email strategies with expert guidance. Recognized as one of the top 20 copywriters in the world by Peter Tzemis from Traffic & Funnels, Troy’s expertise is a cornerstone of MailGenius’ success.

User Friendliness

User-friendly experience can be the deciding factor in choosing the right platform. MailGenius stands out in this regard, offering a seamless and intuitive user experience that caters to both novices and seasoned marketers alike. Here’s a closer look at what makes MailGenius a user-friendly choice:

MailGenius is designed with the user in mind, offering a straightforward and intuitive interface that makes navigating the complexities of inbox placement a breeze. Whether you are looking to conduct a spam test or seeking guidance on improving your email content, MailGenius provides a hassle-free experience that allows you to focus on what matters most: reaching your audience effectively. The platform’s user-friendly nature is evident in its easy-to-use email spam test feature, where users can quickly determine the spam score of their emails with just a few clicks.

Comparison Of Features Snapshot

Both platforms offer a range of features designed to enhance your email deliverability and marketing strategies. Here’s a quick snapshot of the features offered by MailGenius and GMass, highlighting the strengths and unique offerings of each, to assist you in making an informed decision that aligns with your marketing objectives.

MailGenius Features & Robust Tools

  • Email Spam Testing: Offers a comprehensive spam test with detailed feedback, assisting in fine-tuning your email content for higher deliverability rates. The tool has a free version or trial of three tests.

  • Blacklist Checking: Features a robust blacklist checker that not only identifies but also helps in resolving issues that could lead to your domain being blacklisted, ensuring smooth email delivery.

  • HTML Testing: Equipped with an HTML tester that assists in optimizing the structure and visual appeal of your emails, broken links, enhancing user engagement and experience.

  • SPF & DKIM Authentication: Offers advanced SPF & DKIM Checker tools that assist in authenticating your emails, thus enhancing the trustworthiness and deliverability of your communications.

  • Educational Resources: Features a rich repository of educational resources, including blogs and guides, to help users stay abreast of the latest trends and best practices in email marketing.

  • User Experience: Designed with a user-friendly interface for various tools that ensures a seamless and intuitive experience, catering to both novices and seasoned marketers.

GMass Features

  • Mail Merge with Google Sheets: Seamlessly integrates Mail Merge campaigns with Google Sheets to facilitate personalized mass emails using data from spreadsheet columns.

  • Mass Email Service in Gmail: Utilizes Gmail inbox search function to build email lists from found addresses, offering a unique approach to mass email solutions.

  • Email Reporting Analytics: Offers detailed campaign-level reports within a Gmail account, tracking email metrics like open rates, click rates, replies, and bounces.

  • Personalization: Allows for extensive email personalization, including the use of fallback values and automatic first name detection.

  • Automated Follow-ups: Enables the creation of automated email sequences to enhance response rates, stopping once a reply is received. Does not allow email scheduling.

  • Behavior-based Campaigns: Facilitates sending emails to segments of previous campaigns based on specific recipient behaviors, optimizing engagement.

  • Reply Management: Automatically categorizes replies and bounces to mass emails, preventing inbox clutter and facilitating efficient management.

  • Test Mode: A feature that allows users to test their campaigns by sending it to themselves first, ensuring everything looks perfect before the actual send-out.

How to Use MailGenius: A Step-by-Step Guide

Navigating the world of email marketing becomes a breeze when you have a reliable online tool like MailGenius at your disposal. Here, we provide a step-by-step guide to help you make the most of the MailGenius platform for cold emailing, email outreach efforts or sending messages to your email list:

Step 1: Visit the Website

Start by visiting the MailGenius website. Take a moment to explore the various resources available, including insightful blogs and guides.

Step 2: Conduct an Email Spam Test

To enhance your email deliverability, begin with the Email Spam Test:

  • Locate the “Email Tester” on the homepage.

  • Send an email to the address provided on the page.

  • Click “See Your Score” to view the spam score of your email.

  • Utilize the feedback to optimize your email content, avoiding spam filters.

Step 3: Read the Report and Implement the Feedback

After conducting the email spam test, the next pivotal step is to carefully read the report generated by MailGenius and implement the suggested feedback to enhance your email deliverability. Here’s how you can go about it:

Once you click on “See Your Score”, MailGenius presents a detailed report that scrutinizes various elements of your email. This report encompasses several aspects, such as:

  • Spam Score: Understand the likelihood of the inbox placement or your email being marked as spam. A lower score indicates a higher chance of reaching the inbox.

  • Content Analysis: Gain insights into the content of your email, with suggestions on how to make it more engaging and less likely to trigger spam filters.

  • Blacklist Status: Check if your domain or IP is listed on any blacklists, which could hinder your email deliverability.

  • Authentication Records: Review the SPF & DKIM settings to ensure your emails are authenticated, fostering trust with email servers and recipients.

Armed with the insights from the report, it’s time to refine your email strategy:

  • Optimize Content: Based on the content analysis, make necessary adjustments to your email copy to enhance its appeal and effectiveness.

  • Improve Sender Reputation: If your domain is found on any blacklists, follow the guidance provided to rectify this and prevent future occurrences.

  • Adjust Authentication Records: Modify your SPF & DKIM settings as suggested to authenticate your emails properly, enhancing their trustworthiness.

Testing and Iteration

After implementing the feedback, it’s advisable to conduct further tests to gauge the improvements and make continuous adjustments for optimal results. Email marketing is an iterative process, and regularly using MailGenius to test and refine your strategy can lead to sustained success.

By meticulously reading the report and implementing the feedback, you set the stage for a successful email campaign with higher deliverability rates, ensuring your messages reach your intended audience effectively. MailGenius or GMass does not offer an email verification tool. You’ll need to use a different software to verify email addresses.

A few of our Testimonials

"I'd recommend MailGenius to everyone. Amazingly knowledgeable about email deliverability. I got a sneak peak at their new tool, and it's absolutely fantastic."
Perrin Carrell
Perrin Carrell
Founder at
"We were really struggling with our email deliverability (Gmail & Outlook) and didn’t know where to turn. Luckily, we found MailGenius! They created a plan for us and provided us with the steps needed to ensure our emails were hitting inboxes. We still meet regularly and they are always incredibly knowledgeable and helpful. We would recommend MailGenius to anyone having difficulty with email deliverability."
"My experience with MailGenius was amazing - beyond 5 stars. The service is great and I have seen returns immediately. Within one consulting session, we went over so much that I made my money back tenfold."
Josh Michaels
Director Of Marketing at True Blue Life insurance
"MailGenius was fantastic in helping our company resolve many issues we encountered with email deliverability. They did a deep dive into our account running many tests and helped implement the most up to date best practices to ensure our emails could now be delivered to our customers. They work with a fantastic array of tools to help get the job done and assisted in setting up automation for our SPF records, highly recommended!"
"I'm glad I found MailGenius. They were super helpful and honest about exactly what I need to do and how to go about it, step-by-step. I was able to get clarification and feedback from him on my approach and took a bunch of notes. They also shared other resources and I experienced several "aha!" moments during the call with Jesse - a real genius when it comes to email. Thank you, MailGenius!"
Tim Parkin
President at Parkin Consulting
"Since working with MailGenius we've continued to see stable inboxing, which is great. Thank you again for all of your help and guidance - we would recommend MailGenius to any company experiencing email deliverability issues." EMAIL SPAM CHECKER