Mailgenius guides

Top 7 Best GMass Alternatives To Supercharge Your Email Marketing Campaigns

Email remains a key player in reaching audiences and driving conversions. However, the tools you use can significantly impact your campaign’s success. While GMass has been a popular choice for many, it’s not without its drawbacks. This article explores the world of GMass alternatives, diving into their features, strengths, and weaknesses. From Constant Contact’s comprehensive digital marketing platform to MailShake’s robust sales engagement capabilities, we’ll guide you through the best alternatives to GMass.

What Is GMass?

GMass is a robust, cloud-based email marketing tool that seamlessly integrates with Gmail, transforming it into a comprehensive email marketing platform. It simplifies the process of creating, sending, and tracking mass email campaigns, making it an ideal solution for businesses of all sizes. Users can send bulk email campaigns, track email opens, clicks, and replies, and even schedule automated follow-ups, all directly from their Gmail interface. GMass supports both plain text and HTML emails and allows for file attachments, providing versatility for various email marketing needs.

Despite some feedback suggesting improvements in Android mobile functionality and more comprehensive tracking data, GMass is widely praised for its ease of use, advanced reporting features, and seamless Gmail integration.

Pricing of GMass

GMass offers three main pricing plans, each with a different set of features and capabilities:

  • Standard Plan: Priced at $19.95 per month, the Standard Plan offers a range of features including unlimited contacts and campaigns, mail merge personalization, free email address verification, custom tracking links with SSL, spam solver, sequences and follow-ups, API access (including Zapier), A/B testing, email support, and more.

  • Premium Plan: The Premium Plan costs $29.95 per month and includes all the basic features of the Standard Plan. This plan includes automated email sequences and follow-ups. Given the importance of these features, most users opt for the Premium plan.

  • Enterprise Plan: The Enterprise Plan, priced at $49.95 per month, also includes all the features of the Standard Plan.

All plans allow users to work inside Gmail and break Gmail’s sending limits, subject to individual account configuration. The prices are in USD and GMass accepts payments via credit card. For users who have already subscribed and want to upgrade or downgrade, GMass provides an easy way to change plans.

GMass offers a straightforward and effective way to manage your email marketing campaigns. However, there are some cons, which is why users search for a GMass alternative.

Cons of GMass

While GMass is a powerful email marketing tool with a host of beneficial features, it does have a few potential drawbacks, as noted in the reviews and comparisons you provided. Here are some of the cons associated with GMass:

  • Mobile Functionality: Some users have pointed out that GMass could improve its functionality on Android mobile devices. This could be a disadvantage for users who prefer to manage their email campaigns on the go.

  • Tracking Capabilities: While GMass does offer tracking capabilities, some users have suggested that these could be more comprehensive, providing more detailed data for better analysis and insights.

  • Learning Curve: GMass offers a wide range of features, which can be overwhelming for users who are new to email marketing or those who prefer a more straightforward interface. Some users may find it challenging to navigate the platform and fully utilize its features.

  • Pricing: While GMass offers a range of pricing options, the cost may still be a barrier for some businesses, especially small to medium-sized businesses or startups with limited budgets.

mailgenius homepage

Introducing The Best Gmass Alternative For Deliverability: MailGenius

If you’re looking for an alternative to GMass, MailGenius might be the perfect fit. MailGenius is a comprehensive testing tool that helps you optimize your email campaigns by conducting thorough running inbox placement tests. It offers a free email deliverability tester and email spam checker, allowing you to test whether your emails are reaching the inbox of the desired recipient.

MailGenius runs around 250,000 tests every year and is primarily used by small to medium-sized businesses. The email spam tester supports every major email provider and can be synced with other third-party applications. It’s praised for its seamless email delivery, customer support, and tailored solutions based on user’s requirements and volume.

Key Features of MailGenius Include:

  • Email Tester: This feature ensures that an email is successfully delivered to the recipient. Users can send an email to a given address on the MailGenius site to see the score of their emails.

  • Monitoring: This feature allows users to always monitor their email domain. MailGenius runs daily email blacklist and deliverability tests and notifies users if it detects something unusual. It also generates a weekly report that provides insights about your domain’s reputation and more.

  • Tests: MailGenius conducts various tests including blacklist tests, SPF authentication, and DMARC authentication. These tests give you an accurate understanding of how mailbox providers, including Gmail and others, interpret your emails.

  • Free Resources: They even have a free deliverability checklist you can use to give your emails the best chance of landing in the primary inbox. 

MailGenius Pricing

In terms of pricing, MailGenius offers three free tests to new users. After the free tests, you can choose a paid subscription plan to continue improving your email deliverability. The pricing for monitoring includes $99 per month for 1 domain, $198 per month for 2 domains, $297 per month for 3 domains, and $396 per month for 4 domains.

Other Alternatives to GMass

There are numerous other alternatives to GMass available in the market, each with its unique features and strengths. The choice of an alternative depends on your specific needs, budget, and the size of your email campaigns.

constant contact

Constant Contact

Constant Contact is a comprehensive digital marketing platform that offers a wide range of tools to help businesses achieve their marketing goals. It provides solutions for email and digital marketing, lead generation, customer relationship management (CRM), and even artificial intelligence (AI) and automation.

Features

Constant Contact’s email marketing feature allows businesses to easily create, send, and track email campaigns. It offers hundreds of email templates to choose from and provides detailed reporting to track campaign performance.

One of the standout features of Constant Contact is its AI and automation capabilities. With just a few keywords, the platform can generate content options and recommend subject lines to ensure your emails are always opened.

Constant Contact also offers SMS marketing, social media marketing, and marketing automation tools. Its SMS marketing feature allows businesses to expand their reach with text marketing. The social media marketing feature enables scheduling posts, creating ads, and managing all social accounts in one place.

Constant Contact’s marketing automation tools help businesses develop customer relationships by sending timely and relevant emails.

Constant Contact is not just about providing tools; it’s about delivering success. It aims to help small businesses grow by building deeper relationships with their audiences.

mailshake

MailShake

MailShake is a robust sales engagement platform that email marketers, SaaS companies, and sales teams primarily utilize. It allows users to send emails through Gmail and G Suite, and is particularly well-suited for scheduling, customizing, and tracking email campaigns. One of its standout features is the ability to personalize emails easily, and it supports powerful email follow-up automation. Additionally, users can access an extensive library of cold email templates, which can be a significant time-saver.

However, using MailShake does require adapting to a separate interface outside of Gmail, which some users may find inconvenient. Setting up custom tracking domains can also be a bit challenging. Despite these minor drawbacks, MailShake offers impressive functionality, including importing data from platforms like LinkedIn and Pipedrive, and powerful live campaign management. It also has the unique feature of being able to send follow-ups in the same thread for more context. With two pricing plans, MailShake caters to different user needs and budgets. It has received high customer ratings on platforms like Capterra and G2 Crowd, reflecting its overall effectiveness and user satisfaction.

Right Inbox

Right Inbox

Right Inbox is a robust email productivity extension designed specifically for Gmail users. It offers a suite of features that streamline email management and boost productivity. These features include email scheduling, which is particularly useful for coordinating communication across different time zones, and email reminders to ensure important messages don’t fall through the cracks. The tool also provides follow-up automation, saving users time and increasing response rates. Additionally, Right Inbox offers email tracking capabilities, allowing users to gain insights into when their emails are opened or clicked.

The extension also supports recurring emails, a feature that proves useful for sending regular updates or reminders. Users can add private notes to their emails, a handy tool for keeping track of pertinent conversation details. For sales and marketing teams, Right Inbox’s CRM integration is a significant advantage, allowing seamless synchronization of email communication with CRM records. While Right Inbox offers a free version with basic features, access to advanced features requires a premium subscription. Despite some reported issues with the email tracking feature, user reviews generally praise Right Inbox for its functionality and ease of use.

Mail Merge

Mail Merge

The Mail Merge tool is used for sending mass or bulk emails, especially for businesses that rely heavily on email marketing. It’s a Chrome extension and Google Sheets add-on that allows users to automate their email outreach processes and send messages to multiple recipients. It provides seamless email personalization and has a vast library of email template choices. Users can easily import their Google contacts to their mailing lists.

Drawbacks Of Mail Merge Campaigns

However, Mail Merge has its drawbacks. It has complicated email tracking, doesn’t support mobile devices, and can’t bypass email sending limits. Users have to manually enable tracking at the start of each mail merge, and the tracking data is only stored for ten days. If you don’t open the tracking file within this period, you’ll lose access to the records. Moreover, the campaign analytics aren’t available in your inbox, which means you’ll have to manage a separate spreadsheet for each campaign. This can get confusing when dealing with multiple campaigns.

Despite these limitations, Mail Merge remains a viable option for businesses that don’t need advanced tracking or mobile support and can work within the Gmail inbox sending limits. It’s a straightforward tool that does what it’s designed to do: send personalized emails to a large number of recipients.

saleshandy

Saleshandy

Saleshandy is a robust email outreach tool that brings all aspects of an outreach campaign under one roof. It’s designed to streamline the process of finding prospects, nurturing leads, and converting them into customers, eliminating the need for multiple tools. Key features include email automation for follow-up emails, A/B testing capabilities, and detailed email reports that provide valuable insights into open rates, click-through rates, engagement tracking, and bounce rates.

What sets Saleshandy apart are its unique offerings. The multi-stage sequencing feature can potentially double conversion rates, while the email writing assistance helps users craft compelling email copy that resonates with their audience. In terms of pricing, Saleshandy offers a cold emailing plan at $29/month and an email tracking plan with three tiers, including a free option and two paid options at $12 and $27/month. Overall, Saleshandy is a comprehensive solution for those seeking to manage their entire email outreach campaign from a single platform.

Vocus.io

Vocus.io is a comprehensive email outreach platform that integrates seamlessly with your Gmail account and G Suite. It offers a suite of tools designed to enhance your email productivity and streamline your outreach efforts. With Vocus.io, you can personalize email campaigns, track email opens and link clicks per recipient, automate follow-ups, set reminders, share templates with team members, and log to your CRM.

 

The platform is divided into two main products: Vocus.io Inbox and Vocus.io Campaigns. Vocus.io Inbox enhances your Gmail and G Suite experience with features like tracking, follow-ups, CRM-sync, templates, and team collaboration. On the other hand, Vocus.io Campaigns allows you to send personalized mass email campaigns, automate follow-ups, sync with your CRM, and get detailed analytics. Vocus.io also offers a variety of integrations, including Salesforce, Pipedrive, and other CRMs, as well as webhooks and Zapier, making it a versatile tool for your email outreach needs. It’s also GDPR and CCPA compliant, ensuring your email practices align with privacy regulations.